E-Commerce DIY: Content Creation

5 Ways to Improve your Content Marketing Posts.

By Sarah Sewell

5 Ways to Improve your Content Marketing Posts.

Let’s talk about Content. How many of you are putting thought into your content curation but you just aren’t seeing the results you’d like?

Let’s look at the top 5 reasons why you may not be seeing the engagement you would like to see and how you can fix it!

1. You’re creating content based on content others are creating.

Are you posting what everyone else is posting? Just following the crowd so to speak? This is YOUR business! There are no rules on what you have to post! Your audience doesn’t know what they need to hear & that’s why they need you! Your thoughts, your opinions, YOU matter! Being authentic is the best way to attract a following that will stay.

2. Posting in the wrong places! 

While getting specific on who your target market is you need to know where they’re hanging out! Being visible isn’t everything, despite what you’ve read! It is important, but it’s completely useless if you’re visible in the wrong places! Ask yourself today where are my people hanging out? What platform are they spending their time on.

3. Your heart is in the wrong place! 

Your intention is to sell. But, would you pay lots of money to work with or buy from somebody you don’t even know? Take a closer look at your intentions so you can connect rather than just sell! People don’t want to hear “Give me your money!” All the time. They want a reason to feel good about spending their hard earn money with you and your brand. Give them that reason.

4. You’re not confident. 

People pick up on your vibes and if you’re not confident in what you’re talking about, they wont be confident in you, your brand or your product. Take some time to think about why you love what you do!! What sets you apart, what lights you up! Remember sales is a transference of feeling from one to another. Confidence in yourself is necessary to build your business.

5. You’re not providing a CTA! 

Maybe you are providing value and great content! That’s amazing! You may be getting your viewers excited and ready to buy! However, if you don’t give them a call-to-action, they have no incentive to reach out to you! Instead they will see your content, maybe give it a like or heart but then move on. Give them a reason to comment, to follow you, maybe message you or click the link to BUY from you.

Brainstorm ways you can share amazing content with your audience this week! Remember, you’re selling yourself!! Posting curated content is a fantastic way to grow a following and build a brand but you must take care in how you are doing it to ensure you see the fruits of your labor. Happy Selling!


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